Two-time MVP of the PBA Willie Miller has Athlete’s Foot fever, that is, he is very fond of buying his footwear at the newly-rebranded lifestyle store.
“I always have a hard time finding shoes my size. Good thing Athlete’s Foot always has available sizes. It’s very convenient,” says Miller.
The Athlete’s Foot opened a 270-square meter flagship store at the Power Plant Mall in Rockwell that offers the widest selection of trendy, athletic footwear and apparel geared towardsthe active, digitally minded, globally oriented and fashion aware customer.
“We have rebranded ourselves into a lifestyle concept. Along with the rebranding also came a different type of consumers. Rebranding is very relevant to the market nowadays because a lot of people are into fashion,” says Miguel Patrick Punsalan, assistant brand manager of The Athlete’s Foot.
The flagship store carries some of the world’s top and most renowned brands, such as new four colorways of Adidas NMD R2, one of the most coveted sneakers over the past year, as well as the new Nike Air Zoom Mariah, and many others.
The 16 specialty stores, on the other hand, offer a hybrid of performance and lifestyle products that stay up-to-date with the market’s interests such as Rastaclat, Crep Protect and Garmin, among others.
Another store will open in Vertis Mall in September or October and a big one will be in Alabang Town Center soon. The Glorietta 4 store will also be relocated to Glorietta 2 for a bigger space.
“We will soon all have the Athlete’s Foot fever,” says Miller.