Minana Esports secures ChooxTV as investor

Minana Esports secures ChooxTV as investor

Minana Esports secures ChooxTV as investor

“I’m excited to invest in Minana as I really share their vision of creating a next-generation youth lifestyle brand that celebrates the very best of Filipino talent,” Dumali said.

Other notable gaming talents such as Eric Eruption, Hybebits, Lhea Bernadino, King Jasro, and Elanorm will also become brand ambassadors for Minana—totaling up to 55 million followers for all combined creators.

“Our vision is bigger than just competitive gaming. It’s about igniting the passion in every generation and building Minana as the leading youth culture hub for all gamers, creators, and anybody to fulfill their dreams,” Mariano said.

Market analytics firm Straits Research said Asia-Pacific would command the largest esports market share, expanding at a compound annual growth rate of 21.92 percent by 2030.

After launching its fifth market in the Philippines, leading esports and Web3 company Ampverse secured the nation’s largest gaming creator Edgar “ChooxTV” Dumali, with nearly 30 million social followers, to become an investor and brand ambassador for its Filipino esports team and lifestyle brand Minana.

The deal comes as part of Ampverse’s growth strategy, following its commitment to invest more than P100 million to drive and accelerate the local gaming industry.

Streamer and content creator ChooxTV is known for his ingenious off-meta picks and wacky antics on his livestream and was named MVP of the Year in the 2021 Mobile Legends: Bang Bang Awards Gala.