John Wall signed a 5-year deal to return to Adidas, per report

John Wall signed a 5-year deal to return to Adidas, per report

NBA

John Wall signed a 5-year deal to return to Adidas, per report

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John Wall has returned to Adidas with a new five-year deal after testing the sneaker free agency market over the last two seasons, according to a report from The Vertical’s Shams Charania.

Wall had been in talks with multiple brands over that period but eventually returned to Adidas, where the brand already launched two signature shoes under Wall’s name. His previous deal expired in Sept. 2015 after the J Wall 2 launched. The All-Star point guard never re-signed despite having a third signature shoe in the works.

Wall was the biggest sneaker free agent on the market after Giannis Antetokounmpo. Adidas chased Antetokounmpo once his deal expired in the fall but lost out on Nike. Since then, Adidas brought back Wall and signed Zach LaVine to the brand.

Wall wanted more money to re-sign with the brand. In 2015, Adidas signed James Harden to a 13-year, $200 million deal. Wall was offered an eight-year, $66 million extension in 2015 according to ESPN’s Nick DePaula and turned it down with the belief that his value was closer to what Harden’s was.

According to a report from Nice Kicks, Adidas had pushed Wall’s deal to as much as $10 million per season after meeting incentives.

John’s agents pushed hard towards the $10 Million mark, to no avail. Much like the NBA’s restricted free agency window, there was a “match clause” on Wall’s shoe deal, meaning his agents at Relativity Sports had the summer of 2015 to take pitches from other brands, and adidas could fully match any new offer Wall agreed to.

The problem was that John Wall simply had no other brands making a concrete offer. No other brand was offering the coveted trio of pure cash, marketing push and a signature line. The offers just weren’t there.

With no offers on the table, Wall banked on himself as a free agent and had been waiting ever since. Now he’s returning to the brand after two seasons of testing the market.

Does this make sense for Wall?In the sense that Wall finally has a new shoe deal, it certainly does. We don’t know the dollar amount behind it, but a five-year deal in sneaker free agency is typically what a second-tier free agent would get in the NBA.

Top players will typically get deals from 10-to-13 years long with incentives pushing their contracts into nine-figure territories. Wall’s contract is likely a lucrative one, but it isn’t that. It’s also not the same eight-year deal he was initially offered from the brand. Wall’s return to the brand is a win for him, but he certainly left a bit of money on the table.

For Adidas, Wall’s return is welcome after it missed out on Antetokounmpo. The Bucks’ forward was the biggest sneaker free agent of the year, and the brand went all-out to sign him but fell short after a push from Nike.