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I’m at an airport reading the news. This year, I’ve been on the road and traveling around the country 90 percent of the time as the brand ambassador for Wild Turkey and Russell’s Reserve. When I’m not traveling, I’m teaching retailers, distributors and customers about Wild Turkey, Russell’s Reserve and the work my grandfather and father are doing. Which means I can be doing anything from introducing new products to talking about the unique way we do things.

Kimberly Gerhart is compiling spreadsheets and tending to clients via email, but this is no ordinary work trip. Just in front of her sits a margarita; a little farther away, the Pacific Ocean shimmers. Gerhart’s employer, back in Indianapolis, has footed the bill for her “work” abroad trip in Malibu — not that there’s a client, prospect or branch office there.

“She comes up and she is smiling and says, ‘There’s someone to see you.’ ” The tall and mustachioed Jean-Luc Navette stands, smoking and raconteuring, in the aerie of his shop, Viva Dolor, in a coolish, almost-cul-de-sac in Lyon. Viva Dolor, which Navette describes as an art gallery and beauty service, is what the rest of the world would call a tattoo parlor, but Navette’s aspirations are grand.

As a lifelong carpenter, Jared Castoreno had developed a reputation as a perfectionist. “Everyone knew him as Mr. Safety,” his brother, Aaron, remembers. But the Grand Forks, North Dakota, native also felt pressured by his employer to perform.

When you’re buying or selling your bonds, stocks and derivatives — OK, when your banker or broker makes those trades on behalf of your pension fund or mutual fund — how much time do you spend thinking about how money actually moves from one person to another, and how financial assets make their way back in the other direction? Come to think of it, how much money do you spend on commissions to the middlemen who make it all happen?

This morning I rode my bike to work for an early meeting at the brewery and missed breakfast, so I guess you could say I had beer for breakfast. Which is perfectly acceptable — I’m the product and process research manager at Heineken, or better yet, the brewery’s yeast expert. Yes, that’s a thing. In a nutshell, I study and experiment with yeast and the role it plays in the brewing process and the creation of new beers.

I know what finance bros look like: the bespoke suit, the Paul Stuart tie, the well-shined shoes. Ryan Smith, with his mop of shaggy, wavy hair, in blue jeans and a no-label blue shirt, does not fit the type.

I point out the disconnect. “I do not wear a suit,” he laughs. But he knows what I mean — he stands out from the guys he works with.