In celebration of Lee Jeans’ 130th anniversary, they will bring collectibles and exclusive anniversary merchandise for the consumers via a pop-up store tour that will kick off in Manila, Philippines and make its way through China, Japan, Thailand, and Hong Kong.
Julie Anne San Jose has literally done everything. From acting to performing, and from songwriting to hosting, she has done and conquered them all.
To make it more remarkable,they brought Julie to General Santos to visit her fans in a “Meet and Greet” Mall Show at KCC GenSan last Nov. 29. The event, which featured a pop-up exhibit with fun-filled D.I.Y. activities, was well-attended despite the weather, having hundreds of fans from different areas in the country flew over to GenSan to see and groove with Lee Jeans’ newest female ambassador.
Lee is one of the world’s most iconic signatures of quality, innovation and denim craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee starts on its journey to becoming a legendary denim brand. Over the years,
Lee has made history with its many product innovations such as the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on- hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant. As the new face of the brand, Julie devotes to resonate Lee Jeans’ undying passion for innovation through fashion-forward OOTDs, inspiring her fans and the Filipinos to look their best and elevate their personal style.
