The marketing campaign is appropriately irreverent. Take, for example, the studio's logline for the film: "After surviving a near fatal bovine attack, a disfigured cafeteria chef (Wade Wilson) struggles to fulfill his dream of becoming Mayberry's hottest bartender while also learning to cope with his lost sense of taste.
Searching to regain his spice for life, as well as a flux capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually aggressive canines, as he journeys around the world to discover the importance of family, friendship, and flavor—finding a new taste for adventure and earning the coveted coffee mug title of World's Best Lover." Expect nothing less from the movie studio "that brought you 27 Dresses and The Devil Wears Prada."
In the trailer, Deadpool assembles an even larger team of allies—similar to the X-Men, but less noble. "I can't let Cable kill this kid, but I can't do this alone. We're going to form a super duper f—king group. We need 'em tough, morally flexible and young enough to carry their own franchise for 10 to 12 years," he explains to Weasel (T.J. Miller). "We will be known as X-Force."
"Isn't that a little derivative?" Domino (Zazie Beetz) asks.
"You're absolutely right," Deadpool says. "Now, let's go get our f--k on!"
The trailer ends with a meta joke involving Reynolds' wife, Blake Lively, and one of her first films. "Doing the right thing is messy, but if you want to fight for what's right, sometimes you have to fight dirty," he says. "That's why Sisterhood of the Traveling Pants is pure pornography."
Directed by David Leitch, Deadpool 2 debuts in theaters May 18, 2018. In addition to Beetz, Brolin, Miller and Reynolds, the film stars Morena Baccarin, Terry Crews, Brianna Hildebrand, Stefan Kapičić, Jack Kesy, Shioli Kutsuna, Eddie Marsan, Karan Soni, Leslie Uggams and others.