Bally was built on a love story. Determined to please his wife, it was said that founder Carl Franz Bally returned from a Paris business trip to his home in Switzerland with an entire size run of shoes for his beloved wife Cecyle as he couldn’t remember her size.  

Luckily, Bally’s efforts did not go to waste, as she selected two pairs that were perfect and the rest were sold with such success. The Swiss businessman then converted his silk ribbon shop into a shoe store in 1851, and the rest, as they say, is history.  

One hundred sixty eight years later, the luxury Swiss brand has collaborated with upcoming digital artist Quentin Jones to bring this expression to life by animating some of Bally’s most beautiful gifts with her charismatic vision.  

At 35 years old, Jones is already making a name for herself in the digital art space, one that joins art and commerce at its sweet spot. She has created video content for brands including Chanel and music videos for the likes of Miley Cyrus. 

For Bally, the Toronto-born and London-based artist has created playful adaptations of the brand’s Cecyle and Janelle bags for women which make for a romantic gesture.  

Jones’ art has led her to be described as a modern-day Dali by some, yet she humbly takes this all in her stride.  

“It’s incredibly flattering. The surrealists were a favourite of mine growing up, so their influence has crept in. I try not to think about things in the usual way,” said Jones. 

In the Philippines, Bally is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza, and Newport Mall.