Leading digital influencer and fashion blogger Margaret Zhang collaborates with The SM Store in FashioniSM as the campaign’s director, photographer, stylist, and model.

According to The SM Store, “FashioniSM is expressionism, individualism, activism, adventurism, conceptualism, empowerism, functionalism, futurism, modernism, minimalism, urbanism, athleticism, casualism, abstractionism, couture-ism, vocalism.”

In this campaign, Zhang shows how her unique, sartorial style represents all facets of her life.

The 25-year-old influencer has built her career from age 16 and is now a young creative whose resume includes working with global brands such as Gucci, Dior, Uniqlo, and Louis Vuitton, and for big fashion magazines such as Vogue, L’Officiel, and Harper’s Bazaar. 

Zhang is in both Forbes Asia’s “30 Under 30” and TimeOut’s “40 Under 40” lists, and was named Best Digital Influencer by ELLE magazine.