Manila - Scotch, the world’s favourite whisky, was celebrated across the globe recently last month with a series of red carpet, star-studded events to mark International Scotch Day.
International Scotch Day is a celebration of everything that gives the world’s favourite whisky its unique character, flavour and personality – and invites adults everywhere to raise a glass of Scotch in celebration on the day.
To kick-off the Philippine leg of the global tribute to scotch, the company brought Hollywood star James Marsden and Global Scotch Whisky Ambassador Ervin Trykowski to lead celebrations in Manila. The 44-year old actor spearheaded the third #LoveScotch party in the country, which took place at the Manila House Private Members Club’s in BGC, Taguig on February 6.
International Scotch Day is held during the week of the birthday of one of the world’s most influential Master Blenders – Alexander Walker, the son of John ‘Johnnie’ Walker who brought Scotch to the world.
“Scotch has always been one of my favourite drinks and I’m excited to be in the Philippines to usher in International Scotch day celebrations with my fellow Scotch enthusiasts,” said Marsden.
“No other spirit can offer the same range of tastes, textures and flavours such as Scotch,” shares Trykowski. “Whether you already love Scotch or you just haven’t found the one for you yet, LoveScotch is all about exploring those tastes and finding the one that suits yours.”
To get guests started on their journey to finding their Scotch of choice, Trykowski hosted several tasting sessions to get guests acquainted with the smoky taste of Johnnie Walker Black Label, the sweet & honeyed taste of Johnnie Walker Gold Label Reserve, and the fruity taste of Singleton of Dufftown 12.
The versatility of Scotch also allows people to enjoy their drink any way they want it, and during the kick-off party, three of Manila’s best bars – Yes Please, 12/10, and The Curator – whipped up cocktails to prove that Scotch can be enjoyed in a variety of ways.
LoveScotch is about getting the world talking, thinking and trying Scotch. Share your Scotch discovery stories and get involved with the celebrations for International Scotch Day by using the hashtags #LoveScotch and #InternationalScotchDay. Don’t forget to check out the JohnnieWalkerPH page on Facebook for more details.
The LoveScotch campaign encourages those who choose to drink to do so responsibly.
