Colgate, the toothpaste brand most recommended by dentists, introduced to the Philippine market recently Colgate Active Salt Toothpaste that contains the natural goodness of salt. Colgate Active Salt formula combines salt with calcium and minerals and with regular brushing, helps fight germs for healthy gums and strong teeth. 

Developed after extensive consumer research, Colgate Active Salt addresses most Filipinos’ pressing oral health concerns. Its refreshing minty taste infused with natural ingredient of salt brings a unique brushing experience.

“Filipinos have a strong affinity with the traditional benefits of salt for oral care. Colgate Active Salt combines this natural ingredient with Colgate’s trusted formula.  It is a unique and effective toothpaste perfect for the whole family to use for healthy gums and strong teeth, with regular brushing” said Danai Sirisuvun, senior product manager at Colgate-Palmolive Philippines.

Colgate Active Salt is now available in leading supermarkets and sari-sari stores nationwide in three sizes (P105 for 180g, P85 for 132g, and P25 for 35g (based on suggested retail price).