Immerse in a luxurious universe and discover the true essence of a century old brand as Rustan’s unveils the new Montblanc store concept at Rustan’s Makati. The newly renovated layout boasts an elevated sense of elegance – embodying all which makes Montblanc truly iconic – with dynamic lines, handsome details and an ambiance of true luxury.
“Rustan’s is constantly planning improvements for our stores, to make them even stronger luxury brand destinations. Montblanc Rustan’s Makati is the first concept boutique of the brand in the entire Southeast Asian region, and we’re proud to be its partners in realizing its new global vision,” shares Michael Huang, Vice President for Store Planning and Expansions.
From the original 78-sqm floor plan, Montblanc has grown its presence to an impressive 110-sqm luxury retail space. The larger store gives space to more choices for Montblanc customers, offering a bigger selection of leather goods, writing instruments, and of course, beautiful timepieces. “In this new, immersive environment, clients can more fully enjoy the Montblanc experience, which honors contemporary design and the traditions of craftsmanship” Michael adds.
For more than a century, Montblanc has impressed patrons with its pioneering spirit that honors tradition, excellence in craftsmanship and a passion for innovation. And as it pushes forth into a new decade, Montblanc wants its boutiques to embody that unique optimism and vision of the company.
Taking inspiration from the signature elements of Montblanc, the new concept boutique becomes an immersive retail environment that will encourage people to stay in. Designer Noé Duchaufour-Lawrance communicates that this will be a space that is pure and which boasts an uncluttered aesthetic.
A powerful palette of black, white and wood, and strong, refined lines build a fitting backdrop on which each Montblanc writing instrument, timepiece, jewelry and leather product can be highlighted and appreciated.
“Montblanc, as a leader and style purveyor, has built a name for itself, crafting pens and watches that are the epitome of quality and luxury. Since Montblanc entered the Philippine market years ago, it has garnered a strong following, endearing its clients with its highest standards of perfection. As Montblanc evolves, it is only expected that their retail presence also reflects that their new direction,” shares Anton Huang, President of The SSI Group Inc.
THE WRITE EXPRESSION
Each Montblanc piece strikes a balance between contemporary design and classic elegance, and reflects a pioneering spirit that continues to excite patrons today. This June 2017, Montblanc introduces its latest collection, Montblanc for Unicef.
Montblanc, in partnership with UNICEF, aims to improve learning conditions for over 5 million children around the world by providing quality learning materials and better teaching. For every piece in the “Montblanc for UNICEF Collection” sold from April 1 2017 to March 31 2018, Montblanc will donate 3% of the proceeds to support UNICEF and its literacy projects, with a minimum amount of $1.5 million being guaranteed by Montblanc.
In addition to this new collection, patrons can still enjoy the luxury collections of Montblanc such as the core classics-Meisterstuck collection, and a roster of special and limited editions, such as the Great Characters Miles Davis collection and the Writer's Edition William Shakespeare Collection.
“Montblanc is more than just a heritage brand, it embodies a unique vision and aesthetic. It is the symbol of the highest standards of perfection. Over the decades, it has become a trusted and well-loved brand because of its openness to evolve through innovation. And as it grows, adapting to the times and changing markets, Montblanc can be assured to find a partner in Rustan’s in realizing its vision. We are very proud to present the new flagship-sized store. It is truly a wonderful place to experience the essence of the brand and interact with products of impeccable make,” shares Donnie Tantoco, President of the Rustan Commercial Corporation.
With Montblanc’s new concept boutique, rediscover the legacy of luxury and revel in the true Montblanc experience.
