Meralco’s info campaign with Jimmy Alapag
In early November last year, Meralco Bolts point guard Jimmy Alapag announced for the second time his retirement from professional basketball, ending his over a decade-long career with Philippine Basketball Association.
Just when people thought they would miss one of their favorite cagers, Alapag suddenly becomes the face of Meralco’s campaign that encourages customers to update their contact information, especially their mobile phone numbers so they can get text alerts from Meralco on power interruption schedules, and other situations that can affect electricity service.