The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced that Gregg Bernard has been appointed Executive Vice President, International Strategy & Business Development, reporting to PFL’s CEO Peter Murray. Building upon the successful launch of PFL Europe earlier this year, Bernard will oversee PFL’s continued international regional MMA league expansion in priority markets around the world. He will focus on developing new international strategic partnerships and creating additional revenue opportunities, leveraging PFL’s IP and platform, capabilities, and mega global events including the PFL World Championship and PPV Super Fight events.
Bernard brings more than two decades of executive leadership experience at blue-chip global brands sitting at the intersection of consumer technology, media, and commerce. As SVP of WWE International, he most recently led operations of WWE’s international business division where he focused on expansion into local markets. Previously Bernard was a member of the founding team at Vimeo where he oversaw strategic planning and business development during the company’s explosive growth period. Prior to that, Bernard was SVP of Business Development at Sony Corporation across movies, music, electronics and gaming.
“Professional Fighters League is in the midst of a transformative period of the company’s history and I’m proud to be joining its executive leadership team as we rewrite the blueprint of what a global sports property can be,” said Bernard. “MMA has the 3rd largest fanbase in the world and is the fastest growing among all traditional sports. With 80 percent of MMA fans residing outside of the U.S., the PFL has a unique global vision and strategy to grow the sport and drive scale through the continued expansion of PFL’s international regional MMA leagues in priority markets around the world.”
“I am excited to welcome Gregg Bernard to the Professional Fighters League as Executive Vice President of International Strategy & Business Development,” said PFL CEO Peter Murray. “Gregg has over two decades of experience developing strategic partnerships, driving new business and international expansion, as well as scaling global operations for early-stage and major media companies. Building upon the successes of PFL Europe, Gregg will play a leading role in realizing the PFL’s vision to create the Champions League of MMA.”