The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a multi-year deal with CELSIUS® Essential Energy to become the Official Energy Drink Partner of the PFL.
To kick off the expansive agreement, CELSIUS® will be the presenting partner of the 2022 PFL World Championship taking place this Friday, November 25 at Hulu Theater at Madison Square Garden.
Under the deal, CELSIUS® will have naming rights to the VIP Cageside Club and the winner of each matchup will enjoy the energy drink inside the PFL SmartCage at every event, with the latter beginning in 2023. Additionally, CELSIUS® will collaborate with select PFL world-class fighters who are also CELSIUS® consumers to serve as brand ambassadors. CELSIUS® and the PFL will also create custom social content to engage the league’s young, dynamic audience and there will be commercial inventory and integrations on PFL's broadcast partner, ESPN.
“The PFL is incredibly excited to partner with CELSIUS, a rapidly growing and dynamic brand,” said PFL Chief Revenue Officer Jon Tuck. “The PFL and CELSIUS are like minded companies, as two brands that are innovators in established sectors. CELSIUS' focus on living fit and a healthy lifestyle are symbiotic with our fighters who are amongst the best athletes in the world, as well as our young active fan base.”
“CELSIUS is excited to partner with an innovative, fast-growing league like PFL,” said CELSIUS Vice President of Marketing Kyle Watson. “PFL and their world-class fighters align with our brand and consumers who focus on a healthy lifestyle and LIVING FIT. We are looking forward to working on exciting campaigns together that aim to educate consumers on both brands.”
The 2022 PFL World Championship is MMA’s richest night, as finalists will face off for six world titles and six $1 million champion’s purses. Superstar Kayla Harrison will look to earn her third PFL title when she takes on knockout artist Larissa Pacheco in the card’s main event.