The Professional Fighters League (PFL), the fastest growing and most innovative sports league, and Sugar23, the acclaimed creative force in entertainment, have partnered together on a next-generation studio. The partnership will focus on two areas – non-live MMA content and entertainment opportunities for PFL’s star MMA fighters.
Sugar23 and PFL Studios will partner on the development, creation, and distribution of new non-live MMA content associated with the league, fighters, and brand. The new content collaboration will include both long and short-form content, created and produced for multiple channels and platforms.
Sugar23 will also develop opportunities for star PFL MMA fighters in entertainment projects and lead efforts with PFL Studios to create, source, and field opportunities to develop and monetize the profile and brands of the star PFL MMA fighters in entertainment related opportunities.
Mixed Martial Arts (MMA) has a global audience of 550 million making it the third largest sports audience, trailing only soccer and basketball. MMA fans are the future of sports entertainment, as the youngest and most digitally engaged audience.
“This is great day for MMA fans as they can look forward to cool new content that they have never seen before,” said PFL Co-Founder and Chairman, Donn Davis. “Sugar23 is the innovator in Hollywood today and PFL is the innovator in MMA today – what we’ll do together will be a must watch mash-up.”
“We’ve never been inside the box thinkers – we like to say here that we’ve never even seen the box,” said Academy Award® winning producer and acclaimed creative force, Michael Sugar. “The incredible PFL team are focused on breaking the mold for sports entertainment, and we can’t wait to get into the cage.”
Sugar also joins the PFL Advisory Board to provide his unique insights and entertainment guidance as PFL continues its expansion and growth as an innovative leading global sports and media company.