Manila, Philippines, 28 April 2021 – The local government unit of Davao City, together with
leading beverage brand MILO,
further amplifies its efforts in building an active and healthy
community as the two partners roll out the Sports Interactive Caravan. The program, which was
officially launched today at Bahay Pag-asa, was designed to reintroduce sports and physical
activity through broadcast and social media without compromising the safety of an individual or
the community. The initiative is spearheaded by Davao City’s City Sports Office under their
umbrella campaign, Aktibo Davaoeño.
The Sports Interactive Caravan is a city-wide sports program that will roam around 170
barangays in all three districts of Davao, engaging around 1.8 million Davaoeños into
recreational and competitive sports. With the help of the City Sports Office, the caravan will visit
a barangay every Monday, Wednesday, and Friday from 7AM to 4PM and feature all instructional
sports videos by MILO, including their Champion Habit initiative, a program designed to make
Physical Education (P.E.) classes accessible to schoolchildren nationwide in support of the
country’s ongoing blended learning program.
“We are fully committed to supporting the local government of Davao City in their effort to
reintroduce sports activities in the different municipalities and nurture the future sports heroes,”
Lester P. Castillo, Assistant Vice President, Nestlé Philippines-MILO. “The Aktibo Davaoeño
Sports Interactive Caravan is aligned with our thrust to continue finding ways to get children into
sports despite the challenges of the situation. Regular physical activities also promote postitive
mental health. Mula noon, hanggang ngayon, anuman ang panahon, magtutulung-tulungan tayo
para ipagpatuloy ang kanilang pagiging champion. MILO along with its partners like the Davao
City Sports Office will enable more children to achieve proper nutrition, lead active lifestyles, and
become champions of tomorrow.”
Each session will follow the standard safety protocols implemented by the Inter-Agency Task
Force for the Management of Emerging Infectious Diseases (IATF) and the local government of
Davao City. Officials from the City Sports Office will be limiting the number of participants, will be
strictly using protective equipment such as face masks and shields, and uphold physical
distancing regulations throughout the duration of the program. The whole-day sports event will
have a maximum of 25 kids per batch in an open court area conducive for safe active playing.
The caravan is open to both the younger and older residents of each barangay.
Through active collaborations, MILO is able to assert its efforts in helping parents encourage
their kids to pursue their champion dreams today and beyond. By adapting to innovation, the
brand has established its lifelong legacy in nurturing individuals Mula Noon, Hanggang Ngayon.
Equipped with a glass of MILO, kids can make their champion journeys more energizing together
with the MILO Champion Formula that contains more milk, packed with more Champion Energy
Nutrients na PROTOMALT, Iron, at Vitamins B2, B3, B6, and B12, at mas sulit dahil mas
pinarami na ang isang sachet at the same suggested retail price, parents and their children are
given the right energy to stay active and healthy every day.
Watch out for the Sports Interactive Caravan in your community by checking the Facebook Page
of Davao City (https://www.facebook.com/davaocitygov). Parents can also bring the caravan into
their own homes as well by visiting the MILO Philippines YouTube channel(https://www.youtube.com/channel/UCZ2Wzb2qXmrCgIYnPq6VfvQ/playlists) and the MILO
Facebook page (www.facebook.com/milo.ph)