Clark, Pampanga—March 23, 2018—Honda Philippines, Inc. (HPI), the number one motorcycle manufacturer in the Philippines, excites runners as it ties up with Color Manila (CM) for the biggest colorful running event in the country.
HPI joined the event in line with its support to the active lifestyle of the Filipino millennials.
“We hope to continue our efforts of engaging in activities that young, fun, and fashionable millennials enjoy in the future,” said Mr. Jomel Jerezo, General Manager and Department Manager of the Motorcycle Business Planning Department of HPI.
The company also displayed their automatic models, such as the Honda BeAT, which showed its nine colorful variants that matches the CM Paradise Run. Honda also brought the experience of safety riding by holding its learn-to-ride program and free test ride of its automatic models, complete with enhanced smart and safety features.
CM Paradise Run attracted around 2,500 runners who took part in the colourful fun run. It included three race distances in 3K, 5K, and 10K.
The race was capped off with music from the DJ at the CM Color Festival where runners can have fun and dance while colored powders are thrown in the air.
Founded in 2012, Color Manila is the pioneer of colorful and fun concept runs in the Philippines. Runners can choose to join different concept runs that aim to spread the excitement and fun in running one city at a time. This exciting lifestyle is what Honda also aims to express in the fun-loving Filipino millennials.
Aside from supporting CM’s goals, HPI also advocates helping less-privileged children achieve their dreams through the said partnership in its Manila leg. The children will have the privilege to experience the fun that any young Filipino should have along with all the participating runners.