Creative agency DSTNCT Philippines rebranded as Oddefy Creative Agency, ushering in a new culture of creatives.

During its official launch party on July 27 at A Space, Oddefy’s managing director Via Villafuerte said, “In today’s saturated and often desensitized media, you have to stand out in order to cut above the noise. Standing out, however, is not enough.”  

“You have to be different in a relevant way and genuinely resonate with your audience. This is what makes your communication effective. This is what Oddefy strives to always bring to its brands,” she added. 

Having operated for over two years as DSTNCT Philippines, the group has worked with some of the leading brand names in fashion, fintech, telecommunications, and retail malls, among others. 

Apple Valenzuela, Jennie Julaton, Eric Ho of the Belo Medical Group, and Raymund Sison of Propel Manila along with Deo Sumayao and JV Suarez of Catch 21 were seen mingling with the crowd during the launch party. Singaporean industry stalwarts Lesner Chua, chief marketing officer of The JYSK Group and Vincent Yap, founder of Teazle Group graced the event as well.