TaskUs, a provider of outsourced digital services and next-generation customer experience to innovative and disruptive technology companies, entered a sponsorship deal with Cignal TV, Inc. to support the Cignal HD Spikers women’s volleyball team in the famed Premier Volleyball League (PVL).
The partnership was formalized during a contract signing today that was attended by Victoria Alcachupas, TaskUs’ Division Vice President of Integrated Marketing; Paul Garcia, TaskUs’ Accounts Director for Geos and Employer Branding; Dino Laurena, Media5’s Chief Operating Officer; Eric Centeno, Cignal’s Vice President of Channel Sales; and James Meneses, Team Owner of Cignal HD Spikers.
“TaskUs shares the same work ethic of the Cignal HD Spikers. Both TaskUs Teammates and Cignal HD Spikers inspire others by believing in themselves and are always striving for excellence,” said Victoria Alcachupas, TaskUs’ Division Vice President of Integrated Marketing. “We are very excited to support these young and highly ambitious athletes in clinching the gold. We believe they deserve the spotlight as sports arenas are now open to athletes.”
“Now that the world is optimistically entering a post-pandemic world, where employees are going back to the office and athletes going back to the court, we invest a lot in supporting people to navigate yet another ‘new normal’,” said Paul Garcia, TaskUs’ Accounts Director for Geos and Employer Branding. “In terms of sports, TaskUs understands the value of athletics and wellness. And so we are here to support the industry bounce back after two years of being on lockdown.”
Cignal TV Inc. has been sponsoring the Cignal HD Spikers since 2013. This is the first time that they will be partnering with TaskUs to support their impressive 2022 rosters in the women’s division of PVL.
“Professional athletes need support now more than ever as sports leagues bounce back from the pandemic,” said Eric Centeno, Cignal Vice President of Channel Sales. “With TaskUs on board, the Cignal HD Spikers have become stronger in bringing their A-game and inspiring their supporters.”
“We are very excited with this partnership with TaskUs, an organization that is known for their unique, collaborative, and innovative approach to work—just exactly how the Cignal HD Spikers are known in the court,” said James Meneses, Team Owner of Cignal HD Spikers. “With the support of TaskUs, we are confident that the Cignal HD Spikers are more empowered to strive for gold.”
The 2022 PVL Open Conference is scheduled to run from March 16 to April 9, 2022, pending restrictions brought by the ongoing COVID-19 pandemic.
The PVL games will be airing live on One Sports (Channel 41 on free-to-air TV and Channel 6 on Cignal) and One Sports+ (Cignal Channel 91 on SD and Channel 261 on HD), with both channels also available on Cignal’s OTT platform and Cignal Play. The live video stream of the games will also be accessible on Smart GigaPlay—a platform exclusive for Smart subscribers. (PR)