Working out has never been this convenient!
In the comfort of your own home, you can now experience the dynamic performance and uncompromising design of a famous line of cardio fitness equipment previously available only in gyms or clubs.
Johnson Health Tech, Inc. (JHT) from Taiwan, one of the largest fitness equipment manufacturers in the world and home to some of the most respected brands in the fitness industry, launches the retail line of Matrix Fitness with a focus on cardiovascular equipment for the home fitness enthusiast.
“We used to be a premium, purely commercial brand so if you go to the fitness clubs and hotels you would find Matrix equipment. But this time, we brought all the commercial authority and commercial grade equipment for home use. This is our first time and we are very excited,” says Johnson Health Tech Philippines , Inc. President Mr. Katsuya Ito.
Mr. Ito recalls that in the US, where the Matrix retail line was released last December, there are 24-hour gyms everywhere with cheap membership fees, so the home use market went down for the past years.
“But when we released the Matrix retail in the US, it was the best December ever in our history,” shares Ito.
“One of our competitors use its brand for both commercial and home so when you go to the fitness club and the home, you see the same equipment. We have a different strategy of separating our brands, we have Matrix for commercial and then we have a mainstream home use brand; but people still asked why we didn’t have Matrix for home use. We’ve been asked that for years so we finally decided that it was time to bring the Matrix brand to home use,” he says.
Matrix in the Philippines started in October 2015 and now has three stores. The brand is also securing partnerships with major gyms, condominium developers, and the BPO’s.
“We have a huge potential here so we’re very very positive. I think three stores is not enough if you look into the opportunities. In the region we have 26 (Indonesia, Malaysia, Vietnam, Thailand, Hong Kong, China, Japan, India,” adds Ito.
The Matrix retail line offers the same durability, performance and industry-leading technology that fitness enthusiasts love about Matrix’s club-quality equipment. Only this time, the machines are optimized for the home environment – they are compact and stylish, with three different intuitive consoles to give users choices – from an advanced experience with access to apps, social media, premium entertainment, stunning virtual journeys and much more, to one with just a simple display with accurate, easy-to-read feedback that tracks heart rate, distance, watts and other workout metrics.
The Matrix retail line includes treadmills, ellipticals, ascent trainers, and bikes. The Matrix retail line is available at the Johnson Fitness and Wellness concept store in Commercenter Alabang, Muntinlupa City; Pioneer Center Kapitolyo, Pasig City; and SM City Clark, Pampanga. For more information about Matrix products, visit matrixfitness.com.
