Meralco’s info campaign with Jimmy Alapag

Meralco’s info campaign with Jimmy Alapag

Meralco’s info campaign with Jimmy Alapag

Meralco’s info campaign with Jimmy Alapag

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In early November last year, Meralco Bolts point guard Jimmy Alapag announced for the second time his retirement from professional basketball, ending his over a decade-long career with Philippine Basketball Association.

Just when people thought they would miss one of their favorite cagers, Alapag suddenly becomes the face of Meralco’s campaign that encourages customers to update their contact information, especially their mobile phone numbers so they can get text alerts from Meralco on power interruption schedules, and other situations that can affect electricity service.

Alapag’s photo appears beside a reminder in the November Meralco bill, which goes, “Sabi ni Jimmy, update your contact information para handa sa scheduled power interruptions.”

I noticed the same message on top of the Customer Information Sheet attached to the November bill, which I got rather early. In the sheet customers are asked to update or provide their mobile and landline numbers, email address, Facebook, Twitter and Instagram usernames. 

Filled up forms may be submitted at the nearest Meralco Business Center or Bayad Center, or to authorized Meralco bill delivery messenger.

Meralco aims to alert customers not only about power interruption schedules, but also in times of crisis or emergencies such as floods, typhoons, earthquakes and falling trees on cables so they can be better prepared.

In June last year, Alapag also appeared in the Meralco Advisory TV commercial for June, alongside anchors Joe Zaldarriaga and Maita David and talked about the importance of updating one’s customer information.

In the future, Meralco said it would also be able to update customers on their consumption, even before their monthly bill arrives. This will help customers manage their household budget better by allowing them to keep track of their consumption promptly.

For more information, Meralco customers may visit www. meralco.com.ph/updatingyour info or go to Meralco’s official Facebook and Twitter accounts @meralco. - IVR