Michael Bisping admits Georges St-Pierre is a more marketable fighter than he is.

Like many other fighters, Michael Bisping has made his own demands for the next “big money fight.” On November 4th at UFC 217, “The Count” will be indeed be competing in a high-profile fight when he defends his UFC middleweight title for the second time against Georges St-Pierre in New York City.

However, the trend in the UFC these days is that big-ticket fights are usually granted only to those who are also big draws among fans. With that in mind, Bisping actually admitted that St-Pierre’s pull among Canadian fans puts him in a better position with the UFC brass.

“[St-Pierre]’s in the position of power, really,” Bisping said on the recent episode of “Believe You Me” podcast (via MMA Fighting). “Of course Dana’s the promoter, the UFC is the promoters but we’re the fighters and GSP has that Canadian market that buys pay-per-views.

“Unfortunately for me, I’ve got a fantastic following in the U.K. - I have a great following and God bless you all - but the way it’s structured in the U.K.; we get the UFC for free. There’s no pay-per-view so there’s limited - it’s a big attraction to the UFC to have the U.K. market but to have the Canadian market that has a history of buying pay-per-views, you pay for the UFC in Canada so that’s more beneficial to the UFC.

From his end, St-Pierre feels he is obliged to defend the 185-pound title, should he emerge as the winner. But for Bisping, the former long-time welterweight champion can do whatever he pleases, afterward.

“Georges is still in the position of power, much as I don’t like to admit that,” Bisping said. “Listen, I’m fighting GSP and I have a fan base and people like to watch me fight or people like to see me get knocked out. Win or lose, people do tune in. But GSP is a big name and he brings the huge Canadian market with him and that’s what the UFC is after.”

“They want all those Canadians to start buying the pay-per-views again. From what I’m hearing, pay-per-view sales in Canada haven’t been doing too well lately so they want GSP to come back and they want all those people, all those lumberjacks to start buying the Pay-Per-Views again.”

“If God forbid, he beats me, he has it in the contract that he has to fight Robert Whittaker. But he can retire,” he explained. “He can retire if he wants. They cannot force you to fight. So let’s say he was to say, ‘I retire’ and then say, ‘Hey, listen, I’ll come out of retirement to fight at 170 [pounds]. UFC, do you want to sell all those pay-per-views again, yes or no? It’s up to you.’

“So really . . . one would assume that he can really do what he wants. They can’t force him to fight.”

Bisping vs. St-Pierre is one of the two scheduled title fights at UFC 217, with the second one being the bantamweight championship bout between Cody Garbrandt and T.J. Dillashaw.