Ang sardinas ay isa lang sa mga pinaka-essential na relief items sa gitna ng coronavirus (COVID-19) pandemic.

Kung kaya't ang Zamboanga-Family’s Brand Sardines, ay nagkaloob ng relief sa may 150 staff members at referees ng Chooks-to-Go Maharlika Pilipinas Basketball League sa kabila nitong krisis.

“That is what family is for. We don’t just show our compassion in good times, but more during difficult times. We treat MPBL as a family too,” ani Family’s Brand Sardines head of marketing Tonet Roque, na in charge din ng Alvin Pasaol-led Zamboanga’s day-to-day operations.

“We are representing the City of Zamboanga, and as the sardines capital of the Philippines, we felt the need to support the staff of the MPBL, yung mga tunay nating Manok ng Bayan.”

Ang Family’s Brand Sardines ay nagbigay ng isang box ng iba't ibang Universal Canning Incorporated (UCI) products per staff at referee. At box na naglalaman ng 48 cans.

Ang goods ay kinuha ng dalawang MPBL personnel sa UCI’s plant sa Malabon, tapos ibinahagi ang mga kahon.

Gaya ng ipinapahiwatig ng kanilang brand name, pinaaalahanan bi Roque ang bawat isa na tingnan palagi at pangalagaan ang bawat pamilya dito sa patuloy na krisis ng coronavirus pandemic.

“Mga ka-Liga, in this time of crisis, nothing matters most than our family. Whatever happens or however long this will take, we will get by with the help of our family,” aniya.

“Remember, there is one name that will surely not run out of supply to help us through, Family’s Brand Sardines!”