Globe is tapping the local gaming community to help alleviate hunger. As gaming continues to thrive in the country, Globe saw an opportunity to give customers an avenue to contribute to something meaningful through The Hapag Movement, a fundraising initiative that aims to encourage support for vulnerable families and communities.

To jumpstart the gaming industry's involvement in The Hapag Movement, AcadArena, a leading organization for campus gaming and esports education in the Philippines and Southeast Asia, was the first to signify its support. They have a long-standing partnership with Globe that focuses on building skills development programs, hosting gaming leagues and tournaments, and providing scholarship support.

“The world is bigger and there's so much we can do together in gaming and esports. You just need to meet the right people to change the world,” said Ariane Lim, Co-CEO of AcadArena.

“Like Globe, we, too, advocate that gaming is not just play, but a way to help build a better future. We believe in developing gamers to be exemplary people of our society, so we are happy to be part of Globe’s purpose to create a Globe of Good,” she said.

The Hapag Movement was introduced to the Filipino public at a hybrid event with the media held last April 27 at Versus Barcade in Taguig. In line with Globe’s priority to promote Gaming for Good, the Hapag Movement also highlights the use of technology in the company’s unified fight against hunger.

Globe is activating its ecosystem of partners to help inspire collective action. To do this, Globe is utilizing digital platforms such as GCash and Globe Rewards to enable its customers to donate, and is tapping the gaming community to contribute to the cause.

“Hunger is faced by millions of Filipinos who cannot sustain their daily needs. We encourage gamers to be part of the advocacy and help our kababayans cope with the hunger crisis,” said Ralph Aligada, Globe Head of Games and Esports.

The increasing hunger incidence in the country is brought about by rising unemployment, with 3.13 million individuals jobless based on the February 2022 report of the Philippine Statistics Authority. The fourth quarter 2021 report of the Social Weather Stations, meanwhile, showed that 15 million Filipinos said they had experienced involuntary hunger.

The Hapag Movement is part of the Globe of Good program, an initiative of the Globe Group which focuses on hunger alleviation, capacity-building, and providing livelihood opportunities for long-term results.

“At Globe, we create ways and form partnerships that enable our customers to participate in social development. We hope to create more impact to help address hunger in the Philippines through The Hapag Movement program.” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.

Partners for the Globe of Good include the Ayala Foundation’s #BrigadangAyalaKaakay Program, Tzu Chi Foundation Philippines, and Caritas Philippines. Globe employees have also taken part in the initiative and have so far raised P900,000.

Globe invites not only the gaming community but also its customers and partners to contribute in enabling vulnerable communities and helping alleviate hunger through technology as part of its commitment to the United Nations Sustainable Development Goals, including SDG No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth.

To know more about the Globe of Good - Hapag Movement and to donate, visit www.globe.com.ph/globeofgood.