PFL Partners with CAA Sports Licensing 

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PFL Partners with CAA Sports Licensing 

Professional Fighters League (PFL), the fastest growing and most innovative league in the world, today announced a partnership with CAA Sports Licensing to serve as the exclusive trademark licensing representative for the PFL across a wide range of product categories globally, including athlete fight kits, fan apparel, video & mobile gaming and training & fitness.

“The Professional Fighters League is excited to partner with industry leader CAA Sports Licensing as we continue to grow the PFL brand and globally expand our consumer products and memorabilia business,” said Peter Murray, CEO of the PFL. “The league’s partnership with CAA Sports Licensing will accelerate PFL’s brand presence in retail and e-commerce, while also providing passionate MMA fans from around the world the opportunity to access new, innovative PFL products across athlete performance gear, fan apparel, video and mobile gaming, training and fitness, and much more.”

PFL has experienced tremendous year-over-year growth across digital channels - 68% follower increase on Instagram, 30% total audience growth across digital, and a 200% social engagement spike. In 2019, TV ratings in the United States grew by 50%, and PFL live and original content can be viewed in more than 160 countries around the world. In August 2020, PFL launched its first OTT platform with free access to hundreds of hours of PFL content, and recently unveiled a distribution partnership with WAVE.tv.

PFL is the first in MMA to have a true sport season format, with fighters competing in a Regular Season, Playoffs, and Championship for a million-dollar title. PFL’s proprietary SmartCage™ captures and delivers real-time fighter data and analytics that is integrated into the broadcast and on digital and social platforms. This includes punch speed and fighter tracking, with kick speed, heart rate, and caloric burn to be introduced in 2021.

“We are thrilled to partner with the Professional Fighters League, an organization that is reimagining the sport of MMA on a global scale,” said Kit Walsh, Co-Head of Sports Licensing at CAA Sports Licensing. “MMA is the fastest growing sport in the world and we are very excited to work with an innovative brand like the PFL whose product, both inside and outside the cage, truly resonates with fans and consumers around the world. We look forward to collaborating with the league to further build their brand and connect directly with fans through licensed products.”

PFL is the latest brand to sign with CAA Sports Licensing, joining the PGA TOUR; FC Barcelona; Premier League clubs Liverpool FC, Arsenal FC, Manchester City FC and Tottenham; the Kentucky Derby; and the legendary Harlem Globetrotters, among others.

PFL’s growing portfolio of leading brand partners includes Anheuser-Busch InBev, GEICO, Acronis, Air Force Reserve, SeatGeek, and Rich Energy. The Marines are the presenting partner of Inside the Season on ESPNews and ESPN+, leveraging the national platform and compelling content to engage with qualified youth considering a military career.


About CAA Sports
The five-time recipient of the award for “Best in Talent Representation and Management,” presented by the Sports Business Journal, CAA Sports represents more than 2,000 of the world's best athletes in such sports as baseball, football, hockey, basketball, soccer, Olympics and action sports, in addition to coaches, on-air broadcasters, and sports personalities. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including entertainment, licensing, endorsements, speaking, philanthropy, publishing, and video games. CAA Sports also works in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales/sponsorships, and received the award for “Best in Corporate Consulting” at the 2018 Sports Business Awards, and “Best in Property Consulting, Sales, and Client Service” in 2014, 2016, and 2019.
CAA Sports is a division of leading entertainment and sports agency Creative Artists Agency (CAA).- LOREN MACK