Charo, Piolo, Judy Ann and Matteo in ‘Money for Life’ campaign
Showbiz

Charo, Piolo, Judy Ann and Matteo in ‘Money for Life’ campaign

Four of entertainment industry’s brightest personalities are promoting financial literacy. They were recently signed for the campaign of Sun Life Financial dubbed “Money for Life.”

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Four of entertainment industry’s brightest personalities are promoting financial literacy. They were recently signed for the campaign of Sun Life Financial dubbed “Money for Life.”

Actor and triathlete Matteo Guidicelli, actress, chef, and award-winning author Judy Ann Santos-Agoncillo, actor-producer Piolo Pascual, and top network executive Charo Santos-Concio have been tapped to be the advocates of “Money for Life.” 

“Money for Life” is a comprehensive and customizable financial planning program that helps an individual ensure that he will have sufficient funds no matter where life takes him and whatever life stage he may be in.

“All four of them are at different stages in their lives, and as you can see, they are all financially secure and are living life to the fullest. That’s because they were able to prepare well for it by having proper money habits and with the guidance of financial advisors,” Sun Life Financial Philippines’ Chief Marketing Offiecer Mylene Lopa said. “They are all Sun Life clients and are real advocates of financial security. Sun Life is proud to have them join us in our efforts to promote financial security among Filipinos.”

Sanots-Concio, who retired as CEO of ABS-CBN last year, is enjoying life after retirement by spending time with her family and grandchildren while still engaging in her creative pursuits and hosting ABS-CBN’s longest-running drama anthology Maalaala Mo Kaya. 

“I am definitely more relaxed now, though I am still on the lookout for the next story that will inspire the audience,” she said. “All of these are possible because I was able to save and invest for my future.”

Santos-Agoncillo is likewise money-savvy. “Years ago, when I was starting in showbiz, one of the first things I spent money on was a Sun Life insurance policy,” she revealed. “Now that I have three children, I know that their future will be taken care of with the right financial partner by my side.”

Four of entertainment industry’s brightest personalities are promoting financial literacy. They were recently signed for the campaign of Sun Life Financial dubbed “Money for Life.”

Actor and triathlete Matteo Guidicelli, actress, chef, and award-winning author Judy Ann Santos-Agoncillo, actor-producer Piolo Pascual, and top network executive Charo Santos-Concio have been tapped to be the advocates of “Money for Life.” 

“Money for Life” is a comprehensive and customizable financial planning program that helps an individual ensure that he will have sufficient funds no matter where life takes him and whatever life stage he may be in.

Welcome to the family. Sun Life Grepa Financial Marketing Head Gerry  Tirona (left), Piolo Pascual and Sun Life Financial Philippines Chief Marketing Officer Mylene Lopa welcome Judy Ann Santos-Agoncillo as one of the advocates of ‘Money For Life’ campaign

“All four of them are at different stages in their lives, and as you can see, they are all financially secure and are living life to the fullest. That’s because they were able to prepare well for it by having proper money habits and with the guidance of financial advisors,” Sun Life Financial Philippines’ Chief Marketing Offiecer Mylene Lopa said. “They are all Sun Life clients and are real advocates of financial security. Sun Life is proud to have them join us in our efforts to promote financial security among Filipinos.”

Sanots-Concio, who retired as CEO of ABS-CBN last year, is enjoying life after retirement by spending time with her family and grandchildren while still engaging in her creative pursuits and hosting ABS-CBN’s longest-running drama anthology Maalaala Mo Kaya. 

“I am definitely more relaxed now, though I am still on the lookout for the next story that will inspire the audience,” she said. “All of these are possible because I was able to save and invest for my future.”

Santos-Agoncillo is likewise money-savvy. “Years ago, when I was starting in showbiz, one of the first things I spent money on was a Sun Life insurance policy,” she revealed. “Now that I have three children, I know that their future will be taken care of with the right financial partner by my side.”

Actress, Chef and author Judy Ann Santos-Agoncillo says she invested on a Sun Life insurance policy early in her career

Meanwhile, Guidicelli is also embracing his own financial journey. “In the same way that I’m very hands-on with the projects I’m given, I want to understand how to manage my money too,” he said. “I have so many goals that I’d like to pursue, but with my investments, I’m sure that I can make all those a reality.”

For his part, long-time Sun Life ambassador Pascual is more than happy to welcome Santos-Concio, Santos-Agoncillo, and Guidicelli into the Sun Life family. “It’s definitely an honor. These are people whom I admire and respect in the industry” he said. “I am one of the many people who look up to Ma’am Charo for her passion and wisdom; I admire Matteo for being conscientious in all his endeavors, from showbiz to sports; and of course, I am thrilled to be reunited with Judy Ann, who definitely played a big role in my showbiz career.”

Pascual, whose son Iñigo is now also making waves in the business, is focusing on his own interests such as sports. “I’m into a lot of sports like cycling and badminton. I’m able to focus on my health and wellness, because I know Sun Life will always be there to take care of my finances,” he said.

As endorsers of the “Money for Life” campaign, Santos-Concio, Pascual, Santos-Agoncillo, and Guidicelli star in Sun Life’s latest TV commercial – a powerhouse casting never before seen in the insurance industry. “These four stars are admired in the industry not just because of (the) shows and movies they’ve starred in; it’s because of who they are beyond the screen and how they are in real life,” Lopa said. “Sun Life looks forward to working closely with them in further inspiring Filipinos to find their way to financial security. It’s time for Filipinos to truly pursue the brighter life that they envision for themselves and their loved ones. Sun Life and its affiliates are ready to guide them in this journey.”

In the Philippines, “Money for Life,” Sun Life’s unique approach to financial planning, is available through the following three entities: Sun Life of Canada (Philippines), Inc., Sun Life Asset Management Company, Inc. and Sun Life Grepa Financial, Inc.

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