Today, the Department of Tourism and SM Supermalls collaborated to launch “Malling is More Fun in the Philippines.”
This nationwide campaign invites locals and tourists alike to experience why shopping, leisure and entertainment in the Philippines is truly more enjoyable!
DOT’s drive to build up shopping tourism is simple- it’s part of the equation to spur economic growth, create millions of jobs, livelihoods and enterprises and help the Philippines become a globally recognized quality destination.
“It’s no small feat that SM Supermalls have somewhat defined our cities and helped shape our collective memory. And now that tourist numbers have continued to climb, shopping centers such as SM will hold great influence on how our visitors from around the globe will perceive us, and on the experience that they will take away,” DOT Secretary Bernadette Romulo Puyat said in her speech during the launch.
As part of the Malling is More Fun campaign, mallgoers are invited to participate in special activities in SM Supermalls all over the country. These activities include culinary demos, regional food fairs, exclusive dining deals and the SM Supermarket Chefs Showdown.
#itsmorefuninthephilippines #mallingismorefuninthephilippines
