Caltex, through its partnership with 20th Century Fox for the latest installment of the most-anticipated blockbuster movie X-Men: Apocalypse, gave X-Men fans the chance to experience the Power of X at the SM Mall of Asia Atrium.
The venue was transformed into the X-Men School for Gifted Youngsters where mall-goers can enjoy fun, enjoyable and exciting activities, plus a chance to win exclusive X-Men gift bags.
Participants brought out the mutants in them in the Race to The Power of X arcade challenge. They also released their strength in the Release the Power of X hammer game and tested their minds in the Match the Power of X challenge. They also had their selfies with your favorite X-Men characters taken at the photo booth.
The event also served as the launch pad for Delo® Sports with ISOSYN® Technology where motorists learned how to protect and maximize the power of their car engines at the Caltex Delo Sports product demo area.
“At Caltex, our customers are the cornerstone of our business. Every bottle of Caltex Havoline and Delo engine oil is imbued with the power to protect their engines and deliver optimized performance. To help our customers ‘Enjoy the Journey’ even more, we’ve tailored exclusive offers and activities to make every journey with Caltex an exciting one,” says Joseph Bronfman, CPI Area Business Manager for Lubricants, Philippines and Vietnam. “This is also a very opportune event as we introduce Delo Sports, the latest from the Caltex diesel engine oil product family, which will allow motorists to experience the full power and performance of their diesel engines in their everyday drive.”
It was indeed an exciting, power-packed event with no less than the Caltex and X-Men releasing the Power of X for everyone to experience.