WITH the Philippines strongly advocating gender empowerment and becoming the ninth most gender-equal nation, more and more Filipino businesswomen are making powerful stride in the business industry. The conducive business landscape has provided more support and opportunities for women entrepreneurs to defy social expectations.
In a media launch organized by Francorp during the Franchise Asia 2019, businesses owned and managed by women entrepreneurs such as Kko Kko, Supreme Hotdogs, Samgyeopsal House, Tapawarma and House of Taho took the spotlight.
The 27th edition of Franchise Asia also became the launching pad of other Francorp clients including Pidok’s Restaurant, Nephro Med Asia, EQGrant, Ilaw Atbp, Keynamics, Miguard, Elite Boxing & Muay Thai Gym, Pooch Park, Chic N’ Honey, Tempura King, Mr. Katsu, Pan-Three Chicken Bites, and Varda, as well as established brands such as Tapa King, Kambal Pandesal, Cebuana Lhuillier and Persian Avenue.
Filipino women have been taking the role of leaders in different fields and serving as inspirations, especially in the business world.
Celebrity-turned-businesswoman Grace Lee and her mom simply wanted to share Korean food culture to Filipinos when they established Kko Kko in 2016. They made hallyu wave with their chicken cheese fondue and volcano rice dishes, which were created using Mama Lee’s authentic recipes, with some modern cuisine influences.
After operating food kiosks for several years, Supreme Hotdogs owner Oyette Santiago found an interesting way to serve hotdogs. Unlike the traditional buns or on a stick, they have a wide variety of hotdog flavors that their customers can try.
Jesi Lee Endrina, on the other hand, converted their gourmet burger joint in Tondo into the first branch of Samgyeopsal House. Soon, the business grew and has additional three branches in Bambang, Caloocan and Fairview.
Ladyh Oliva, who works as a call center agent, re-invented shawarma, a popular Middle Eastern dish. Together with her husband, she drew inspiration from her experience in the food and beverage industry and created the first and original Pinoy shawarma which combines the savory taste of beef tapa and the concept of shawarma wrap. They also introduced delicious variations such as Tapawarma Rice, Tapawarma Nachos, and Tapawarma Noodles.
For businesswoman Elena Zayco, she wanted to sell a food product that resonates among Filipino consumers. Her childhood memories about craving for taho - a sweet delight made from silky tofu inspired her to establish House of Taho in 2015. The Mindanao-based business takes the all-time favorite breakfast food to the next level by introducing different taho flavors.
Aside from up and coming brands, more and more established brands such as Tapa King, Kambal Pandesal, Cebuana Lhuillier and Persian Avenue are looking at franchising to expand their business, now under the guidance of Francorp.
These emerging brands show that franchising is for anyone - whether you’re a newbie with a unique business concept to introduce, an emerging entrepreneur who just started a business, or a seasoned businessman who wants to expand an existing business.
Francorp is a globally-leading franchise development and consulting firm, built on years of solid experience and industry expertise.
