To celebrate its 21 years in the industry, Plains & Prints, the style purveyor of chic, timeless designs for women, partnered up with ICanServe Foundation for its milestone CSR project. 

As a partner of every woman for the last two decades, Plains & Prints re-commits to its promise of inspiring and celebrating women through a creative intitiative which brings together the country’s top fashion designers – Rhett Eala, Rajo Laurel, Randy Ortiz, Maureen Disini and Vania Romoff.

This exciting fashion event was held on Sept. 1 at The Gallery, Greenbelt 5. The proceeds of the event would help support ICanServe Foundation’s campaigns and initiatives. 

“Unlike any other campaigns Plains & Prints has launched, this campaign is unique because this is our way of fulfilling our responsibility to society by being involved in one of the major issues women are facing today—breast cancer,” explained Roxanne Ang-Farillas, owner and founder of Plains & Prints.

Touched by the journeys of breast cancer survivors, the renowned designers crafted and curated uniquely inspiring collections. From romantic silhouettes to modern, structured lines, the collections aim to show the sheer strength of character and the beauty of each woman/ survivor.     

Eala’s collection focused on femininity with pieces that make a woman feel “beautiful, comfortable, sophisticated and sexy.” Rhett incorporated touches of pink—the color of breast cancer awareness, and marries it with navy and white for a strong yet feminine fashion statement. 

Laurel shared his inspiration, “It has always been my philosophy to empower women through my designs. I create clothes that women can wear with confidence. The first piece is a soft and flowy wrap dress, which is done in a very modern way, while the other is designed with more architecture. The contrasts reflect the complexity and duality of a woman.”

Ortiz showed his masterful touch with a more sporty aesthetic. “The pieces are more structured and for the active woman. For me, a woman is all about being versatile, so I created pieces that you seamlessly and easily transform from day looks into evening ensembles. This is for the 21st century woman.” 

Disini, on the other hand, shares, “I wanted to design light, simple and easy to wear ensembles. I wanted pieces that are relevant to the times, and which can take you from day to night. 

Another talented creative visionary, Romoff, captured the feminine mystique with romantic silhouettes. “Taking lead from the colors of femininity such as pink, I built on that with lots of flowers and details. For women, I envisioned ensembles that are soft, easy-to-wear, and romantic.”

Through the beautiful, sophisticated styles presented by the designers, Plains & Prints hopes to inspire women to see the beauty in their ordeal and being.  

“My dream is to continuously create meaningful collaborations—touching the lives of women and maintaining a valuable lasting relationship with them. We will continue to fuel women’s devotion to excel and to bring out their true essence and strength,” shared Farillas. 

Since it was established in 1999, ICanServe foundation has become one of the biggest and most influential foundations for breast cancer in the country. A community of passionate cancer survivors, ICanServe has made it their mission to help and support women with breast cancer. They advocate early detection breast exams and initiate community-based programs that extend medical support and empower women through education and information. 

This exclusive collection is now available at all Plains & Prints stores nationwide, and will be available for purchase online at www.zalora.com.ph/plains-prints/.