HIGHLANDS, the brand that introduced the corned beef with Angus in the Philippine market, recently launched the new Highlands Gold Corned Beef with Piolo Pascual as brand ambassador. Highlands Gold is not only made from 100% Pure Beef but is made with imported and high-quality Angus. 

 “Filipinos are very accustomed to eating corned beef but there are only a few offerings available in the market today. That’s why we wanted to provide a better option for our dear consumers,” Brenda V.  Miranda, VP-Marketing said. “Through Highlands Gold, we guarantee a high quality of corned beef satisfaction which our consumers will not find in their usual corned beef.” 

As the product is made with Angus, Highlands Gold has real and natural beef taste that moms would love. Compared to ordinary beef, Angus has better marbling which makes the product more delightfully and naturally delicious and tender. 

Marbling is defined by experts as the fine white streaks in beef which give the cut its flavor, juiciness and tenderness. The higher amount of marbling, a characteristic Angus is known for, the higher the quality is. No wonder steakhouses offering Angus steaks have good consumer following. 

 “Being one of the country’s top and trusted brand ambassadors, Piolo is known to be discriminating when it comes to the products he endorses. He only promotes products he patronizes himself,” Miranda shared. “We are happy to learn that Piolo was already a fan of Highlands Gold even before we tapped him to endorse the brand.” 

As for Piolo, he considers it a blessing to be the brand ambassador of Highlands Gold. Just like the many young wives and mothers today who have made the switch from their old corned beef brand to Highlands Gold, he is well-pleased. “I’m happy when I tasted it. It is so good!” Piolo said, “It is something familiar yet new. I will never go back to my old corned beef.”

 “And what I like best is that it’s not only made from 100% Pure Beef, it is also made with Angus Beef. I love its natural and superior beef taste!” Piolo added, “Hindi malitid ang Highlands Gold at hindi matabang. This is definitely my kind of comfort food.” 

 “Talagang makukuha sa tikim ang mga mommies with the new Highlands Gold Corned Beef. Filipinos deserve the corned beef with Angus.”

Highlands Gold comes in 150g, 210g, 260g, and 320g sizes and is available in all supermarkets and groceries nationwide.