Speedo the world’s leading swim brand, encouraged everyone to dive in and join the swim movement as they heated up the runway last June 23 at the Samsung Hall in SM Aura Premier.

The campaign unveiled their wide array of newest collection and a roster of young ambassadors, which inspires active people to swim for fitness, improve their techniques, and keep motivated. 

Speedo, the world’s leading swim brand, reignites its followerslove for swimming through its Speedo Fit campaign. The campaign has been challenging swimmers to choose Speedo as their partner in getting fit in the pool.Speedo has collaborated with the world’s leading athletes, coaches, sports scientist and physiotherapists to design swimwear that enables its users to achieve the perfect body position when swimming. What is new with the Swim Fitness suits is its use of technology and design from the elite racing suit, the Fastskin LZR Racer X. It’s also composed of Power Mesh Panels to support core areas and provides core muscle support.

The Competitive collection for training features creative elements blending together to create surprising designs with graphics inspired by the LZR Racer X, double cross backs, and allover print panel with split strap backs in the female range. In terms of application, the details are dictated by form, function, and performance, while color and graphics overlay imagery using transparent effects and high energy bright and fluorescents to maximize color impact.

Both collections are made up of Endurance+ fabric. This uses a blend of PBT and polyester fibers, which help provide high chlorine resistance. The material caters to a longer lasting fit even through wear and use, which resists snagging and fading longer than other fabrics. Above all, it provides UVA and UVB protection from the sun, while featuring multidirectional stretch fabric for added comfort. On the other hand, the Endurance 10 also possesses these same characteristics but with a new Creora High cloelastane that resists chlorine higher than standard elastane.

The Fastskin® suits aim to offer a range of racing suits that not only works with your body shape but also meets your personal swimwear preferences. The LZR Racer X is Speedo’s latest innovation, which increases targeted compression and streamlines the body while support seams hold you higher in the water making you faster. The LZR Racer Elite 2 features all-over suit compression creating a streamlined shape in the water.

Designedfor men, the Watershorts are packed full of great technology, versatile and stylish. It’s got pocket drainage to prevent water and sand from weighing you down and it’s also quick drying with superb comfort thanks to its lightweight fabric.

Pair these watershorts with this season’s Sun Protection range of rashguards, cardigan vests, 3/4 pants, and full-length pants. Both available for men and women, these sun protection suits have UVA and UVB protection from the sun. The fabric is water repellent and lighter compared to other options in the market. Its stretch ability makes the collection useful for other activities in and around the water.

Zoning in on swim fitness, the athletes to expect at the campaign launch and throughout the season include Speedo Philippines’ new fitness ambassadors. Highly-decorated runner, Lauren Lim, and Yoga Practitioner, Katrina Mercado joined Speedo to challenge fitness enthusiasts to achieve a higher level of fitness by introducing swimming into their routine.Jamie Cornforth, Vice President of Product and Marketing at Speedo International said: “Speedo wants to champion the sport of swimming and show how anyone who aspires to a fit and healthy lifestyle should consider swimming as a fantastic fitness activity - and Speedo as the brand who can help inspire fitness consumers achieve their goals and get Speedo fit.”

Coming home after graduating from the University of Hawaii at Manoa, is Olympian Jasmine Al-Khaldi who continues to inspire young swimmers. “Swimming played a huge role in shaping who I am today, not just because of the accomplishments in the pool but also the life lessons and skills that I have learned in the sport. Lessons like hard work and resilience that I not only apply in training but also in different aspects of life. I learned the importance of teamwork and respect amongst your peers and coaches that will help you towards achieving goals and also contribute in shaping your character. “, Jasmine recounts.

Speedo has a wide array of products--that's perfect for relaxing under the sun or taking a dip in the pool--that caters to everyone who wants to look good, be fit, win that medal, relax, or simply enjoy their leisure time. This season, wherever the season takes you, be sure to check out these exciting collections at any Speedo branch.

Speedo stores are located in Alabang Town Center, Bonifacio High Street, Circuit Mall, Fairview Terraces, Gateway Mall, Glorietta 4, Lucky Chinatown Mall, Robinsons Place Magnolia, Robinsons Place Manila, SM Aura Premier, SM Mall of Asia, SM Megamall, The Podium, Trinoma, UP Town Center, Uptown Place Mall, Abreeza Mall, Ayala Center Cebu, Centrio Mall, Harbor Point, Marquee Mall, Paseo de Sta. Rosa, Robinsons Place Bacolod, Robinsons Place Palawan, Robinsons Galleria Cebu, SM City Cebu, SM City Davao, SM Seaside, The District Cavite, 

For further information please contact:

ErnieleaCatangay

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About Speedo® The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one.  Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING SYSTEM, BIOFUSE, SPEEDO ENDURANCE, SCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN3 cap, goggle and suit has worldwide design rights and patents pending.