A group of filmmakers in Victoria are facing fierce criticism for charging white males a premium to attend the premier of a new web series.

Tickets for the launch of "Building the Wall" cost $15 for white males and $10 for everyone else.

Sid Mohammed is spokesperson for the production and he says organizers have received a huge amount of backlash on the pricing, including death threats and accusations that the practice is racist and discriminatory.

He says organizers wanted to use so-called justice pricing to address the fact that white males tend to have more purchasing power than other demographics.